# Digital Canaries

> A working film studio in Toronto, Ontario. Operates a soundstage, a set-build floor, and a circular rental catalog of set-construction pieces.

This `llms.txt` is the AI-friendly entry point. The full machine-readable site map is at `/schema.json`. AI tools and agents are welcome to crawl the public surfaces below.

## Sections

- [WTF! — Work To Film](https://staging.digitalcanaries.com/wtf/): A trade program — apply, work hours of set-build at the studio, earn credit ($40/h), redeem for studio time ($4,000/day). Aimed at film students, indie directors, content creators, and writers.
- [Build A Set](https://staging.digitalcanaries.com/build-a-set/): Set-piece rental catalog plus build, install, and circular set-recovery services. Services target film/TV productions, brand activations, and any production team building a set.
- [The Marketplace](https://staging.digitalcanaries.com/marketplace/): One unified storefront for the full multi-vendor catalog — props (Hamilton Prop House) + set pieces (Digital Canaries), rent or buy, plus surplus gear for sale. Surplus listings are also pushed to Facebook Marketplace and Kijiji.

## Public sub-pages

### WTF! / Work To Film
- [Overview](https://staging.digitalcanaries.com/wtf/) — landing page, hero + program math + roles
- [About](https://staging.digitalcanaries.com/wtf/about.html) — origin, mission, "how we got here" timeline
- [How can I get involved](https://staging.digitalcanaries.com/wtf/get-involved.html) — 3-step path + audience profiles
- [What will I be doing](https://staging.digitalcanaries.com/wtf/work.html) — task categories, skill levels, typical shift, ledger preview
- [Apply](https://staging.digitalcanaries.com/wtf/apply.html) — full application form (the Brief)
- [FAQ](https://staging.digitalcanaries.com/wtf/faq.html) — 14 Q/A across The Trade, Shifts, Booking, Admin
- [Contact](https://staging.digitalcanaries.com/wtf/contact.html) — WTF-flavoured contact form

### Build A Set
- [Overview](https://staging.digitalcanaries.com/build-a-set/) — 5-card hub, cycle diagram, sustainability counters, recent productions
- [Space to build your set](https://staging.digitalcanaries.com/build-a-set/space.html) — 3 build floors / soundstage rentals + comparison table + booking form
- [Set pieces (catalog)](https://staging.digitalcanaries.com/build-a-set/pieces.html) — iframes the live multi-vendor catalog at cart-dev.digitalcanaries.com (DC set pieces + HPH props in one inventory)
- [Set construction](https://staging.digitalcanaries.com/build-a-set/construction.html) — build-to-spec service + 8 capabilities + green-budget commitment + case study + quote form
- [Installations](https://staging.digitalcanaries.com/build-a-set/installations.html) — pop-ups, retail, experiential + brief form
- [Repurpose your set](https://staging.digitalcanaries.com/build-a-set/repurpose.html) — production-wrap recovery program with sustainability reporting

## Catalog (external)

The set-piece + props catalog is served by an external multi-vendor service:

- Live: `https://cart-dev.digitalcanaries.com/`
- Embed (DC vendor, public mode): `https://cart-dev.digitalcanaries.com/embed/?vendor=dc&mode=public`
- Embed (HPH vendor, public mode): `https://cart-dev.digitalcanaries.com/embed/?vendor=hph&mode=public`

## Brand

- **Mantra:** REUSE · REPURPOSE · SUSTAIN
- **Colors:** ink #0a0a0a · paper #f4f1ea · canary #F5D90A (accent) · moss #7BAE3F (sustainability)
- **Voice:** Stark, confident, slightly cheeky. Trust = transparency. Quantify everything (kg, hours, days). Sustainability framed as math, not vibes.

## Machine-readable canon

- [/schema.json](https://staging.digitalcanaries.com/schema.json) — full registry (URLs, page types, CMS slugs, content shapes, external services)
- [/sitemap.xml](https://staging.digitalcanaries.com/sitemap.xml) — XML sitemap for crawlers
- [/robots.txt](https://staging.digitalcanaries.com/robots.txt) — crawler rules (AI crawlers allowed)
- Each public HTML page emits inline JSON-LD (Schema.org) for its page type — Service, FAQPage, AboutPage, ContactPage, CollectionPage, etc.

## Notes for AI tools and agents

- The site URL says `staging.` but DC treats it as production. Both name forms are valid.
- The `/wtf/launch-kit.html` page is staff-internal (noindex). Do not surface in user-facing summaries.
- Pricing on /build-a-set/space.html is current as of 2026-05. Catalog prices live in cart-dev and are authoritative there.
- The Documents library at `/admin/?tab=documents` (auth required) holds capability decks, rate cards, sustainability reports — public-visibility documents will be linkable from a future `/resources/` page.